#Point of purchase displays how to#
#Point of purchase displays iso#

They usually showcase multiple products because of the large space available.

End Caps are a premium position in the store. What are the opportunities for your product? Can they be sold on an end cap display? Or a side wing, floor display or counter display?Įnd Caps Displays are displays that can cover the entire end of a shelf unit. Other less important messages can be placed lower or on the sides if needed. Where that is will depend on what type of display you are creating (or how tall your customers are - ha ha!) but generally the header area of the display is best used for this purpose. It seems like common design sense but if you’re not a designer, you might think your main message looks good at the bottom of the display.Ī good rule of thumb is to keep your main message right of front of the customer’s eyeballs. So there has to be a consistency in your visual and copy treatment. It must compliment your packaging and brand, not go off in a new direction.Įvery piece of visual you put out there is building your brand recognition an adding to your brand equity. Use a visual to say the extra words.ĭon’t create designs that just fit the message. Pick 1 or 2 of the main points at most and make it clear. Many clients want to add the entire book about their product, mention all sizes and flavors and all the reasons you should buy. Limited space calls for a quick and to the point messaging. You’ve got 3 seconds to (1) - stop them, (2) - color, product should attract their interest, (3) - convince them to buy. A progression to your messaging - 1st, 2nd and 3rd. If you have too much content, the customer doesn’t know where to look. If you’ve got everything scaled equally the customer doesn’t know were to t o look. Why create something that will blend in? Your investment in P.O.P. Your USP should talk to the consumer’s needs and desired result. ( A USP is the number one factor or reason that your product is better than the competition) What is it that attracts a customer to your product? Here’s your chance to emphasize it through images, message, color, and size. Know the USP or Unique Selling Proposition of your product. That real reason that customers like your product. Is your audience a harried shopper that needs a better snack?, a mother with children looking for convenience and time savings?, a man with outdoor activities in mind? Knowing who you are talking to makes it easier to create the graphics and message to match their needs. This is your number one tip! Knowing who your display is talking to will make your design and message easier to create.

Know The POP Display Building Process and Ultimately Your Timing Make Your Display Easy To Purchase Fromġ0. Consider Creating Short Runs (Small Quantity) and Testĩ. Choose The Right Size Display For Your NeedĨ. Keep Your Most Important Message at Eye Levelħ. Keep Your Message Clear, Short and SuccinctĦ. Here are 10 Tips that can help you build better displays.Ĥ.

#Point of purchase displays how to#

Knowing how to effectively design and produce a display is essential to your POP success. Kitting services are available to send to knocked down displays or point-of-purchase vehicles to your merchandisers in the field.Point of purchase displays are a great addition to your product marketing and if done well, can move products better than shelf sales. We deliver fully-stocked, ready-to-deploy point of sale and pallet displays to your customers on your behalf. Progress Container supports our packaging and display services with warehousing and fulfillment capabilities.

#Point of purchase displays iso#

We’ve heavily invested in state-of-the-art inspection equipment, including glue monitors, color management and information systems, and an ISO 9001:2015-certified quality management system to ensure that all of our packaging and display solutions meet and exceed all customer quality expectations. We understand the latest trends and best practices for building point of sale designs that facilitate emotional responses and drive impulse purchases from consumers. Our team has extensive experience in the development of packaging and display solutions that appeal to the end consumer. Nine out of 10 consumers buy on impulse, and 82% of all purchasing decisions are made while in the store. We manufacture packaging and displays using a variety of techniques, including multi-color direct flexo print, UV coating, litho laminating, die cutting, and specialty folding and gluing. Our in-house structural designers and graphic designers can create branded POP displays that line up with marketing goals and increase sales. To ensure your product is noticed, you have a variety of options to choose from: We offer extensive capabilities for creating point of sale displays, enabling us to serve the marketing needs of virtually any industry or application.